Website Usability

User Friendly Design
There are an ever increasing number of web design companies that offer the latest in database functionality, Flash animation, frames and exotic graphics, all of which come at a high price. What is not always apparent is that such design methods, while looking impressive, make your website virtually invisible to search engines. 

More Than an Artistic Undertaking
A web site is more than just an artistic undertaking, it must also perform a function and in most cases, generate income. With this in mind, It is essential that your site be designed with search engines in mind from the start. By doing this, it is possible to achieve higher rankings than would be achieved if the site has inherent flaws coded into its basic design. While it is naturally vital that your website be able to impress your clients and is professional in look and feel, it is equally important that potential clients be able to find it.

Usability Analysis

First Impressions Count
As a business focused company we analyse the usability of your site design. Is it clear, concise and easy to navigate? Does the site adequately represent your business? We will look closely at your site and advise you regarding modifications that we recommend to ensure that search engines are able to index all the pages of your site. We will look at practical aspects such as:

	Navigation - is it logical to users?
	Loading - does the site load quickly?
	Linking - can the search engine locate all the pages.
	Structure - users expect consistency in navigation and positioning of page elements.

A Vital Business Tool
Whereas in the past web users surfed the net for fun,  today, the majority of net users regard the Internet as an information resource, and sites that are not user-friendly find themselves ignored as potential clients simply continue their search elsewhere. Search Maestros will analyse the usability of your site on an ongoing basis, ensuring that it remains focused on achieving your online objectives.